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August 15, 2019
Should churches employ marketing principles in their outreach?
August 15, 2019
Prepare an essay to be submitted in class the first week. This essay should focus on your most recent purchase of a major product. Answer the following questions. Use sub-headings to completely respond to each of the following bullet points. What do you believe are the needs satisfied by this purchase? How do they differ from the needs of other buyers of the same product? How would you describe the […]
August 15, 2019
This week, we explore memory. Outside of textbook readings, watch the following videos: Information Processing Model: sensory, working and long term memory (https://www.youtube.com/watch?v=uxr29NWQxEA) Peter Doolittle: How your working memory makes sense of the working world (https://www.youtube.com/watch?v=UWKvpFZJwcE) Using these resources plus your own research, answer the following questions: How can marketers use working memory to help influence buying behavior? How is the sensory, working and long term memory related to explicit […]
August 15, 2019
Consumer preferences are influenced by the culture in which the consumers live. Thus, companies must research the specific culture of a country before attempting to introduce a product there. Identify two instances where companies have bungled a product introduction by not researching what is acceptable in the culture of the target country. A college education is often one of the most expensive services purchased by a teenager/young adult. Because parents […]
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