Please read the following sections contained in the online textbook Boundless Business: Marketing and the Customer Relationship https://courses.lumenlearning.com/boundless-business/chapter/customer-relationships/ Marketing Communications https://courses.lumenlearning.com/boundless-business/chapter/marketing-strategies/ ASSIGNMENT: Describe in detail the importance and role of marketing in an organization. What is the marketing mix?  What are the four elements of the marketing mix? Requirements: Minimum Page Length – 1 full-page (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.

Provide a minimum of three scholarly references in your paper (cited and referenced in APA format). – Double-space your paper – The paper must use APA format (6th edition) – Minimum of 3 pages, plus 1 cover (title) page, plus 1 page for references. – Work must be original, no cut and paste. – No word changing software such as Spinbot, Rephraser, etc. allowed.

For your Final Project in the course, create a full analysis between two different companies in the same industry (for example, Coca Cola and Pepsi). Please ensure that you fully explain all calculations and that you answer every question thoroughly. You will need to locate information about the two companies’ annual financial statements for the most recent year available. To do so, go to one of the many financial sites […]

Prior to entering this discussion, review Chapters 8 and 9 in the Abraham’s textbook several required web-based resources on the subject for this week. Strategic planning and operational planning are both important in the overall planning process, but are distinctly different. Succinctly define each and summarize the key differences between them. Who are the typical participants in each process? How does an organization benefit from operational planning? Provide an example […]