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August 15, 2019
Focus on how direct marketing impacts the elements of the promotional mix./////////////// Integrated Marketing Communications (IMC) DQ #1: Integrated Marketing Communications (IMC) is now being used by industries and companies as part of their marketing strategy. How has advertising evolved? Why is it necessary for companies to use IMC to reach their desired audience? Give examples to support your response. DQ #2: How does integrated marketing communications (IMC) impact branding? […]
August 15, 2019
Write a 3 page paper covering segmenting and positioning. Your paper should make the case for ethical considerations of segmenting and then how to most effectively position the company brand to the target audience. Reading Material https://www.saylor.org/site/textbooks/Launch!%20Advertising%20and%20Promotion%20in%20Real%20Time.pdf
August 15, 2019
Managers often notice the relationship between attitudes and job performance. Have you ever heard someone say, “With that go-get ’em attitude, she will set new sales records!” or “His attitude is so poor, he never produces quality work.” However, managers seldom realize that they can affect an employee’s work attitudes (such as job satisfaction and commitment), which in turn can affect job outcomes such as turnover, absenteeism, and productivity. In […]
August 15, 2019
1-5 points possible In class we discussed the current state of our nation in terms of speaking out against gender inequality and sexual harassment/abuse. Go online to npr.org and listen to at least one podcast from NPR in its entirety (Hint: in the past week there have been MULTIPLE podcasts on this issue from MANY different perspectives). In your own words, what is on major reason we are in this […]