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August 13, 2019
This is an online discussion for the students. Make 3 posts of critical thinking one paragraph for each about the case and also replay to 3 posts of the students’ post by asking questions in their posts. Check the file “Case discussion and example post” first, to have an idea about how to do it. Remember to include course/textbook concepts into the case discussion
August 13, 2019
The Project: As the new Head of Marketing of the Product Innovation Division, you have the responsibility to create new growth opportunities for the whole company by operating in the digital space. The goal is to create new OTT focused initiatives to increase revenues but most likely profit for the company. Don’t underestimate the competition when you’ll start researching. + Questions and Resources
August 13, 2019
Step 1 Read the assigned excerpt from the article entitled “The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer AttitudePreview the document.” Step 2 Using the team’s brand and target customer segment, create a 2-3 page well-written essay that makes specific recommendations regarding the use of social media to influence attitudes and subsequent purchase intent. Be sure to incorporate lesson and/or text readings and […]
August 13, 2019
Part 1 Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You do not have to put together a marketing plan for this assignment Part 2 Please take the elements/components you have learned in this course (such as the SWOT, goals/objectives, etc.) and […]
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