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May 8, 2020

Promotion and the Product Life Cycle

Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect […]
May 8, 2020

Operations Consulting

Question Description Purpose of Assignment The purpose of this assignment is for students to learn how to develop an operations consulting proposal. Assignment Steps Resources: Operations and Supply Chain Management: Ch. 25, Microsoft® PowerPoint® Choose a business in the media having difficulties with its operating model or one which is struggling in your community. Evaluate how all or some of the items from the Operations Consulting Tool Kit in Operations […]
May 8, 2020

Planning and Organizing an Annual Conference

You will begin your project by selecting a location for your company’s convention. In order for the project to proceed, it must receive approval from the Board of Directors. This document will communicate not only the location that has been selected but the reasoning behind this selection. This document is being submitted to the Executive Level of your company so be sure to exhibit appropriate, audience-specific tone and vocabulary for […]
May 8, 2020

Cost Comparison of Web Conferencing

The two owners of Spinner Media Services Inc. wanted to cut travel costs and productivity losses (wasted time) and maintain the benefits of person-to-person collaboration. They decided to use Web conferencing internally for collaboration and externally for sales demonstrations to customers. Their two options were (1) a pay-per-use basis or (2) a per user licensing plan based on the number of seats or participants. The decision would depend on cost […]
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