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June 4, 2019

Ethical Analysis Of Martha Stewart A Corporate Hero With Scandal

The purpose of this assignment is to evaluate and analyze the ethical behavior as shown in events surrounding a crisis or situation that a company has experienced. Handling an ethical situation can have an impact on your finances, marketing credibility, and customer loyalty. Complete the following: Identify the key issues facing the company and the incidents that led to the ethical issue. Explore actions that the company and its representatives […]
June 4, 2019

Creative Brief for ABC Bed and Breakfast

Assignment-3 Total Grades for the assignment – 05 Due Date- End of Week-13th Learning Outcomes: Demonstrate a thorough understanding of an integrated marketing communication plan, which includes promotional strategies and measures of effectiveness (Lo 1.6 & 1.7). Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5). DEVELOP A CREATIVE BRIEF A creative brief is a structured document whose purpose is to communicate […]
June 4, 2019

Messineo, LLC End-of-Year Loan Payment Summary

Messineo, LLC borrowed $15,000 at a 14% annual rate of interest to be repaid over 3 years. The loan is amortized into three equal annual end-of-year payments. As the CFO of Messineo, LLC you must prepare a report of the pertinent information in a short summary for the CEO. Calculate the annual end-of-year loan payment amount. Prepare a loan amortization schedule showing the interest and principal break down of each […]
June 4, 2019

Interpreting and presenting excel data in Airbnb

This assignment is meant to assess your ability to utilize Excel in interpreting and presenting data. As a new hire in the marketing department at Airbnb, you have been given the assignment to analyze data from the file posted on Blackboard with information on stays in Amsterdam from 2014 to 2017 and present your findings to upper management. The only restriction in this assignment is that you can only use […]
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