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August 19, 2019
Graphic Profile select and investigate a market segment for the assigned customer (NINTENDO SWITCH). Then, develop a graphic profile (infographics) of the primary target segment identified and selected for the campaign. The graphic profile must include at least the following information: Demographic descriptors Psychographic descriptors Behavioral descriptors The research Paper should also include a justification (minimum five sentences) for the selection of the primary target segment. Include aspects of its […]
August 19, 2019
Expected outcome: Written assignment in APA style, and in your own words in only one word document. 1. Various federal agencies impact marketing activities. Research each agency below, discuss the elements of marketing that are impacted by that agency, and briefly present a recent marketing case or issue on which each agency has focused (1 paragraph, 100 words per agency). Federal Trade Commission (www.ftc.gov), Food and Drug Administration (www.fda.gov), Consumer […]
August 19, 2019
Pick a large consumer-goods company of your choice and examine one of its TV advertisements. Explain how the company you chose uses its understanding of customers and their buying behaviour in its advertisement. Integrate relevant consumer buyer behaviour models and theories where appropriate. Provide a link to the advertisement.
August 19, 2019
The objective here is to use theories and research to determine the most effective and persuasive anti-drinking and driving campaign. You need to find one print ad which talks about the non-physical damage in relation to drinking and driving. There will be a total of 4 stimuli in your paper for comparison. Therefore, you would need to use the original print ad you find + 3 derived versions of the […]
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