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August 14, 2019
Do you think this will be a long-term action or just a knee-jerk reaction? Why? If you were the Senior Vice President of Nike’s marketing department, would you be willing to risk your career and possibly future career implementing the Colin Kaepernick marketing program? Yes or No and Why?
August 14, 2019
Essay: Advanced Marketing Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the two parts of the marketing plan that you will compose in Units IV (Part I) and VIII (Part II). The company that […]
August 14, 2019
This week we will begin to discuss the first level of trust – self-trust. Below are listed the assigned readings and questions for our discussion (they are also included in our syllabus on page 6). I look forward to hearing how did you score on the credibility test on page 50 and how are you working to improve your score (or the challenges that you are facing). ****************** Week 4 […]
August 14, 2019
We outlined the role of marketing research. Hopefully, you picked up on the significant transformation in the way marketing information is gathered in the current digital age. There is still room for traditional marketing research methods (i.e. surveys, telemarketing). However, the evolution of the database, artificial intelligence and predictive analytics have changed marketing research processes, timelines and utilization in decision-making. For this assignment, discuss in at least 200 words the […]
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