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June 6, 2019
Please watch theTed talk, “How a handful of tech companies control billion of minds every day,” by Tristan Harris (17:01): https://www.ted.com/talks/tristan_harris_the_manipulative_tricks_tech_companies_use_to_capture_your_attention#t-1008653 For your written reflection, please answer the following questions: 1. Reflect on the statement by Tristan Harris that the race for attention on social media is one of the most pressing problems of today. Do you agree, why or why not? 2. Are consumers in control of their daily […]
June 6, 2019
Using the industry of the product/service you chose in your Discussion assignment, complete the following: Industry Research Using articles predominately from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), conduct secondary research on the industry in which your chosen product/service operates. From your research and what you have learned in the readings, identify 3 marketing environmental factors that will impact this […]
June 6, 2019
Please read the case study Global Attribution as well as chapter 3 (both files on the attachment). Then, answer the following questions: 1. Which of the ten media channels do you think was least reliably measured? Do you think the measurement of ad exposure in this channel was biased (systematically higher or lower than the real number) or just highly variant (sometime higher and sometimes lower than the real number)? […]
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