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August 19, 2019
Consumers markets and buyer behavior; Business markets and buyer behavior; Customer-driven marketing strategy. Study these chapters and answer the following topics. 1. Describe the buyer decision process. Think on your last buying decision and classify it according to the “Types of Buying decision behavior”, why? 2. Using the possible value propositions describe the value proposition of Toy “R” Us. Is it appropriate? 3. Which value proposition describes Wal-Mart? Explain your […]
August 19, 2019
Provide 1 page in APA style with references and citations, no plagiarism, critical thinking is needed. Locate an example of a way in which a company, civil organization, or political entity has leveraged social media to address an issue that negatively impacted the reputation of a brand. Was the initiative successful? What are some ways the initiative could have improved? Alternatively, identify a company that you think could have used […]
August 19, 2019
Provide a paper in APA style with references and citations. 2 pages. No plagiarism. Critical thinking needed. Select a brand of your choice – Apple. If the brand has been around awhile, learn more about the brand history. Has the brand made any of the 41 mistakes noted in the Brand Strategy Insider blog post posted in the resources? How did it recover from its mistake? If not, explain why […]
August 19, 2019
Country Image and Risk – from the data collected above, as well as other data, assess the risk. Identify a minimum of five key risks to consider when investing in this country and the impact of each of the risks on the country. Some risk areas could include political/legal/regulatory risks, social/cultural risks, disease, asset price collapse, retrenchment from globalization, terrorism, food security, social unrest, corruption, infrastructure, and population growth. Also, […]
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