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October 7, 2019
The Minnesota Zoo’s exhibit on insects will have a variety of bugs on display, but the main attraction will be a walk-through butterfly garden, in which a thousand butterflies will be feeding, resting, and emerging from cocoons. Write a pitch to the following media to do a story on the exhibit: the lifestyle editor at the Minneapolis Tribune the assignment editor at a leading television station in the Twin Cities […]
October 7, 2019
Write a press release on your assigned topic. Choose ONE of the following scenarios: 1. Candice Walker, will be replacing existing CMO at Major League Baseball 2. Jewelery company reveals exclusive green diamond at national conference 3. New startup company debuts mobile pay app for MTA buses and transportation. These are made up scenarios — be creative as you wish will your press release and review the “A to Z” […]
October 7, 2019
Business Week has decided to write a news feature about your company’s innovative approach to conserving energy and reducing greenhouse gases in its manufacturing plants. A reporter and a photographer will be visiting the company headquarters in 10 days. What should you, as director of corporate communications, do to prepare for their visit? Include a summary paragraph and: your internal preparations for your PR team, executive management, corporate experts on […]
October 7, 2019
Leaders and managers use diagnostic models to understand the magnitude of change and the processes and systems that may be impacted. After a diagnostic model is used to assess the magnitude of change and how the organization will be impacted, change strategies can then be determined. An analogy can be made to the diagnosis of an illness. Think about the patient who comes to the doctor with a sore throat. […]
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