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June 3, 2019
You will start by selecting ads for two different brands within the same product category (e.g., two shampoo ads, two car ads, etc.) that are shown now or have been shown within the past year (e.g. before video clips on a news site, Hulu or youtube channels). Please provide the URL to the ad, preferably as a Youtube link. You may not choose any ads shown in class or the […]
June 3, 2019
To prepare for the case, please answer through analysis the indicated questions for each case. The report should be five pages, 1 ½ spaced, 11 font, not including cover page or any supporting appendixes you deem necessary. Questions 1. How did Uber achieve its present position?Is it losing momentum? 2. Was surge pricing a distraction or core part of the business model? 3.What should Uber do moving forward? Ideal case […]
June 3, 2019
Think of some transformational new businesses such as Starbucks, Blue Apron, or Amazon (please note that these are only examples–you may choose these or other businesses that you see as transformational). Please use a different business from those used for other discussion questions and cases. Answer the following questions: 1) How was each business different from what came before? What was similar to what came before? Scale them in terms […]
June 3, 2019
Provide in-depth and thorough analysis for each question at end of case by applying correctly current assigned readings/chapter material as much as necessary/appropriate in a way that explicitly explains in each application instance what assigned reading material was applied, how it was applied, and why. Provide rationales (explanations) for your answers/analysis for each question at end of case that are in-depth/drill-down and very specific (not vague). Takes a well-reasoned clear […]
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