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August 15, 2019
This coursework is an individual piece of work requiring each student to critically evaluate the current e-marketing activities and customer behavior of the chosen company and analyse the possible internet (and associated technology) based improvements that could be adopted in the coming 3 years. – short term & long term improvement. – how can it be improved – consumer behavior. other communication method? more theory, Clear conclusion and the recommendation. […]
August 15, 2019
Option #1: Harvard Business Review: The Case of the Pricing Predicament #1 Read the case study: The Case of the Pricing Predicament (link below). Write a paper using Occidental Aerospace and Standard Machine Corporation as your examples, and explain pricing objectives. Discuss price elasticity Discuss the total cost of this transaction Finally, explain which of the three choices presented by Scott Palmer you would choose and why. In your analysis […]
August 15, 2019
5 paragraph essay. http://wlrn.org/post/sunshine-economy-spirit-airlines-evolves Listen to the story (about 5 paragraphs down.) What are your thoughts? Do you see this airline differently after this story? What areas of marketing does this news story touch on? Go online, what other airline(s) are evolving? How (be specific) are they evolving? Are they significantly changing?
August 15, 2019
Look at university and government studies/research about airlines and customer service. Also, look at the airline industry compared to other industries in the U.S. How are the U.S. airlines doing?
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