This week, we explore memory. Outside of textbook readings, watch the following videos: Information Processing Model: sensory, working and long term memory (https://www.youtube.com/watch?v=uxr29NWQxEA) Peter Doolittle: How your working memory makes sense of the working world (https://www.youtube.com/watch?v=UWKvpFZJwcE) Using these resources plus your own research, answer the following questions: How can marketers use working memory to help influence buying behavior? How is the sensory, working and long term memory related to explicit and implicit memory? List 3 things the two videos have in common. What are ways consumer attention can be enhanced (chapter 3)? Given the way that mere exposure can influence likeability, are attempts to use the mere exposure effect through advertising or product placements in television shows and movies ethical? Explain your choice and provide an example of effective or ineffective product placement.