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August 14, 2019

Create a social media marketing campaign for a company

Develop a brief two to three paragraph description that outlines a social media marketing campaign you will create. Provide a description of the organization including the services or products that they provide. Explain why this organization needs a social media marketing campaign. Create a Social Media Marketing Plan for topic which you described in your Social Media Marketing Plan Outline. The plan should address all of the topics outlined in […]
August 14, 2019

What are the main approaches to pricing new propositions to maximize revenue and under what circumstances should each be used?

a) Use the academic marketing literature to support your points. b) Assume you are the marketing director of a new business class only jet service from East Midlands Airport to New York John F. Kennedy Airport. Write a memo outlining what pricing approach you recommend should be used and why. Please use relevant examples, arguments, and evidence to support your points.
August 14, 2019

Is there any relationship between the reasons you eat, what you do and the reasons you have the brands you do in your cupboards.

In your journal, continue to capture what you eat, why you ate it in your journal. Now look in your cabinet, pantry, refrigerator, and cupboard and compare what you have stocked with your favorite meals. Is there any relationship between the reasons you eat what you do and the reasons you have the brands you do in your cupboards. Based on what you have learned or are learning about yourself, […]
August 14, 2019

Domino’s Case Study

1. Select three (3) key points from the case and expand upon each of these points. What challenge is Domino’s management facing? 2. There are a variety of promotion techniques Dominos could utilize to enhance their market share within the pizza category. If you were a Marketing Manager for Dominos which two (2) promotional techniques would you recommend to senior management? What is the rationale behind your recommendations? 3. The […]
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