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August 19, 2019
Read the article, Pinto Madness by Mark Dowie. Using the AMA’s code of ethics posted in the module, discuss which ethical values Ford failed to follow during that time. This assignment due after 8 hours Here is the link 1 http://www.motherjones.com/politics/1977/09/pinto-madness 2 https://www.ama.org/AboutAMA/Pages/Statement-of-Ethics.aspx
August 19, 2019
Please develop the IMC plan for a brand of your choice, which just recently entered the Chinese market or is planning to do so in the near future. Below are some possible scenarios for the choice of a brand: Haute‐couture Chinese fashion brand diversifying into more product groups (markets) with sub‐labels Emerging Chinese designer launching his/her own label. International luxury brand adapting their communication campaign to Chinese market (glocalization)
August 19, 2019
Choose a brand that was operating in certain foreign markets and did not success 3-What is it about the product, brand, or strategy that inhibits success in these markets? 4- What could (or should) the brand do differently to perform strongly in the failing market? 5- conclusion and recommendation.
August 19, 2019
Ethics and Standards Background: Ethics are the standards of conduct of a particular profession or group. For example, a journalist must protect the identity of sources. A dilemma is defined as a situation in which a difficult choice has to be made between two or more undesirable alternatives, whereas an ethical dilemma occurs when two (or more) ethical standards apply to a situation but are in conflict with each other. […]
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