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June 6, 2019
Describe the situation and discuss the action on the part of the company that led you to this conclusion. Was it anything to do with the final product or service? Was it associated with the company’s supply chain or labor pool? Did it have to do with the environment? Did they handle consumer information unethically? Now, examine this from a consumer behavior perspective. When you assessed the situation as unethical, […]
June 6, 2019
Marketing research Project, Please see attachment for directions
June 6, 2019
ead the “Apple’s Winning Marketing Strategy Case” at the back of the textbook (Part 5: Cases) and write a short case study using the following attachment: Use this link to access the textbook: https://login.cengagebrain.com/cb/
June 6, 2019
Click the article link – scroll to Tactic #1: Article: Psychological Pricing Strategies, from Nick Kolenda’s “Psychology and Marketing Blog”Links to an external site. Review as many tactics in the article as time permits and list at least two tactics you feel are most effective and explain why. List at least two tactics you do not find effective and explain. List a brand you are familiar with that relies heavily […]
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