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August 19, 2019
Your tasks: a) Read the following article from the Wall Street Journal (October 27, 2016, by Elizabeth Holmes). b) Answer the questions below in detail. Be sure to reference specific marketing concepts you have learned so far. 1. In your own words, describe Farfetch’s business model. That is, who pays this company and why? 2. What are the unique needs and challenges that independent fashion boutiques face in trying to […]
August 19, 2019
How the Calvin Klein’s ad appeal to pathos, ethos, and logos.
August 19, 2019
Write a paper discussing the ethicality of a company’s marketing activity. The chosen company must come from one of the following industries: 1) Health, fitness and beauty (incl. personal care products); 2) Property (building and property developers, real estate agents) 3) Food and beverage and 4) Banking and Finance Information about the incident should be publicly available and verifiable. Select just one marketing activity for discussion. It can be issue […]
August 19, 2019
Provide 1 page in APA style, citation and references needed. No plagiarism. Review this report, which examines the challenges facing the Public Relations (PR) industry. What do you think is the top two challenges firms have with digital communications and social media relative to their PR function? How has the growth of social media shaped those challenges? In responding to your classmates’ postings provide an example of a strategy a […]