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September 24, 2019
1. Who is the company and why are they in need of innovation? 2. Have they tried innovation? If so, why has it failed? If not, why not? 3. What are the root causes of their lack of innovation? 4. What approach would you advise they take to help solve their problem? 5. What could an example of a successful approach look like?
September 24, 2019
You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge: You’re helping Gilboa prepare a report about the company. Gilboa characterizes the report as a “public business plan,” in that it will discuss the company and its objectives, strategies, and operations without disclosing the sort of confidential international that a typical business plan […]
September 24, 2019
Using the readings up through Class 04, and focusing on the case “Knights Apparel and the Alta Gracia Factory”, answer the following question: •Current Concepts (30 pts) –What are the reasons for AND against continuing to subsidize the Alta Gracia Factory? •Ethical considerations (10 pts) •How stakeholders are affected (10 pts) •Considerations for long-term profitability (10 pts) •Clarity & Language (10 pts) •Other Cases & Concepts (10 pts) This criterion […]
September 24, 2019
Reflect back on your learning during the classes, and build your own personal understanding of branding and brand management. In essence, the assignment calls you to reflect on how your view of yourself as a (potential) brand manager has changed, particularly through learning new tools and important learning experiences. How has your thinking changed? Which of your views and ideas that you held before class were affirmed? Though the reflection […]