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August 14, 2019
Advertising Campaign – Over the term, you will develop an IMC campaign for an assigned product. Your final document will be targeted as though you are pitching it to a client and formatted as though you were presenting it as a proposal. It should be free of typos, graphically appealing and professional in nature. The final plan should be double-spaced, 8 to 10 pages in length, including charts and supporting […]
August 14, 2019
Based on Covey’s chapter (pages 285-316), what is considered a “smart trust”? Do you believe it is possible to restore trust when it is lost? What are some strategies to restore lost trust in a company or an individual? Do you have an example from your work experience that you can share and the main outcomes/lessons learned?
August 14, 2019
1.Explain what you learned from reading the section (that adds new understanding to marketing); 2.Explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the “science of marketing”); 3.Include examples from real companies (that you can get anywhere, except the article itself — get from our textbook, the internet, practical experience, etc.) that illustrates the points in number 1. Essay to be […]
August 14, 2019
After reviewing the assigned readings (Covey pages 272-284; Porter & Kramer “Creating Shared Value” (available from Harvard Business review or here: http://ressources.aunege.fr/nuxeo/site/esupversions/c574a3b4-f03e-4949-b179-379255035dca/res/res.pdf) respond to the following questions: Do you agree with Porter & Kramer that companies can create business value only if they create social value? How is shared value different from corporate social responsibility? What are some examples of organizations (including the one where you currently work) which are […]
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