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August 13, 2019
Option #1: The Turnaround Story at Leonard Chesire (Exercise 2.2) Read “The Turnaround Story at Leonard Cheshire” case study from the Managing Organizational Change textbook. Address the following in an essay: Describe the new organizational image that Claire Pelham promoted. Evaluate the role of the change leader based on what you learned from this story. Apply the lessons you learned from this story about managing organizational change to another organization […]
August 13, 2019
When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone […]
August 13, 2019
There are two parts to this assignment. Part 1: Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective? Part 2–You’ve been asked to create a new social media networking site. What would you name the site […]
August 13, 2019
Begin your paper with: your original thoughts and propositions (which you initially shared in discussion forums) regarding: 1) generalized consumer expectations about sales encounters, 2) the importance of consumer trust, and 3) basic stereotypes of sellers/salespeople in the sales industry. —–How could a buyer or customer’s (previously conceived) beliefs/opinions about a typical “salesperson” or “sales experience” potentially influence their buying behavior in a new sales experience?
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