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April 24, 2020

Vera Bradley Case Entrepreneurial Process Review

Review the Vera Bradley Case Study at the end of Chapter 2. Compose a minimum of 1,400 words in which you discuss the Vera Bradley Case Study. Examine what resources were critical to getting the company off the ground. Elaborate on what conclusions you can draw about the market research and the level of analysis and planning employed by Barb and Pat. Explain your opinion of the company’s sales and […]
April 24, 2020

Marketing manager analysis

Due Date Week 7 Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are fictional. Real Business For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping […]
April 24, 2020

Should the First Amendment protect corporate political expression?

For this discussion, your instructor will divide the class into groups of four to five students. Read the assigned text chapter, as well as the following articles: How Citizens United Changed Politics, in 7 Charts and Corporate Politics, Governance, and Value Before and After Citizens United. Pay particular attention to pp. 304–315 of the text. Then address the following questions within your small group discussion workspace. Post your personal ideas […]
April 24, 2020

Active monetary and fiscal policy discussion

Purpose of Assignment This week requires the student to address unresolved issues in macroeconomics, each of which is central to current political debates. Students are required to use information and tools that they have accumulated in their study of the text and evaluate both sides of those issues, determine which side they can support for each issue, and defend their positions. Assignment Steps Select two subjects from the following list […]
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