Consumer preferences are influenced by the culture in which the consumers live. Thus, companies must research the specific culture of a country before attempting to introduce a product there. Identify two instances where companies have bungled a product introduction by not researching what is acceptable in the culture of the target country. A college education is often one of the most expensive services purchased by a teenager/young adult. Because parents often contribute substantial amounts of money towards their children’s college education, they often have a great influence on the children’s choice of college. How do colleges market to the parents? Your answers will be evaluated according to the following criteria: Two references per question. Substantial response to each question. A minimum of three paragraphs, supported by examples and at least two references.