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August 15, 2019
1. Retention strategies can be based on rewards, programmatic and humanistic bonds, or service structure. Describe each and give an example of each and address how training can occur for new and current employees. 2. Why is acquisition a necessary part of the CRM strategy cycle? What steps should be taken to ensure an acquisition strategy is implemented successfully?
August 15, 2019
Generally marketing managers do not perform the actual market research. However, they do frequently commission and oversee market research projects, as well as interpret data and make decisions on the basis of research findings. This assignment requires you, as the marketing management team, to consider the research process and decision making for a satisfaction survey of shoppers at IKEA using the gap analysis approach covered in the unit. This is […]
August 15, 2019
2 page essay in APA format describing the process of price determination of a product.
August 15, 2019
Define personal selling. Then discuss the importance of personal selling from the point of view of customers and manufacturers. Do you think customers would think personal selling is important? Why? Do you think manufacturers would think personal selling is important? Why? Reading: Saylor Academy. (2012). The Power of Selling. Chapter #7: Prospecting and Qualifying: The Power to Identify Your Customers (Pages 283 – 325) Chapter #8: The Preapproach: The Power […]
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