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August 19, 2019
You are working for a company that produces small and medium sized coolers. Typical application is for outdoor picnics. Currently all the production and distribution happens out of a facility on the East Coast. Your company has had challenges reaching the customers on the West Coast as a result of the high freight rates, due low density of the product. The marketing manager tried to mitigate this competitive disadvantage by […]
August 19, 2019
What is ESPN selling? Discuss this in terms of the core benefit, actual product, and augmented product levels of ESPN. 2. Expalin why brand equity is important to the seller. Does ESPN have strong brand equity? How does its brand equity relate to its brand value? 3. Assume the company expects to sell 300 million ounces of M&M Premiums within the first year after introduction but expects that half of […]
August 19, 2019
Develop a 750-1,000-word executive summary of your organization’s (or one you know well) annual marketing plan. Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
August 19, 2019
Discuss how a company of your choice manages relationships with its customers given the particular trends and forces you described.
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