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August 14, 2019
We identified and discussed the stages in the consumer decision process. Think of a significant purchase that you have made recently, and in 200+ words, outline your progression through the decision process using Exhibit 5-8 on page 130. Discuss the factors (economic needs, psychological variables, social influences, culture & ethnicity, and purchase situation) fueling your movement from need awareness to problem solving, purchase and post-purchase evaluation. Conclude by indicating whether […]
August 14, 2019
Please first do all readings for this week and watch the assigned TED talk: Covey, pages 3-40, “The one thing that changes everything”; TED Talk: The Organized Mind, https://www.youtube.com/watch?v=brTxddP4BGs and related WSJ blog: http://blogs.wsj.com/speakeasy/2014/08/18/ten-tips-on-organizing-your-mind-from-dr-daniel-levitin/ Please answer the following questions for Week 3 (you can respond anytime between 12:01 am on Monday and 11:59 pm on Sunday): How does trust affect us personally and professionally? Why we say we have a […]
August 14, 2019
These two parts should be coverd: Part (1) – communication objectives – communication goals – Achievements – Communication plan (what is the best channel to reach us? Social media, press conferences, e-media, letters) Part (2) – Marketing Mix: (Product/ Promotion)
August 14, 2019
Identify some new products that we have seen in recent years. Discuss the development of these products. Identify the reasons these products became successful. Discuss the impact of the internet on the advertising industry. What type of changes have we seen in recent years? The paper needs to be approximately 3 double spaced pages.
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