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August 14, 2019
Select a product or service from a company with which you are familiar. Write a 1,050- to 1,400-word paper in which you: Analyze the purpose and value of an integrated marketing communications (IMC) plan. Briefly introduce the company and its products/services. Identify whether the company you investigated has an integrated marketing communications plan For a company that has an IMC, explain what specific marketing communications tools are used and describe […]
August 14, 2019
View the video titled Liquid and Linked here: https://youtu.be/OeZ7M5KcJ3E Compose a two-page (minimum) paper that lists the eight learnings of Coca-Cola and compare them to your developing marketing plan. Specifically, look at how you could (or could not) adapt and integrate these learnings within your marketing plan. Your essay should be at least two pages in length (not including cover and reference pages). Follow APA format and reference at least […]
August 14, 2019
You will be referencing TED Talk by Sheena Iyengar. This TED Talk is part of a playlist called 8 Ted Talks on How We Make Choices. This entire playlist can be viewed here: https://www.ted.com/playlists/164/how_we_make_choices In a two-page (minimum) paper, summarize this video playlist and respond to the following questions: Pharmaceutical companies are spending money advertising to consumer’s who cannot purchase their products directly. What is their rationale for this? With […]
August 15, 2019
Here you need to provide a summary of the two companies. Why and how they succeed/failed, numbers of sales, competitors that took their place (or failed in the case of the successful company). Use Times New Romans, size 12, double spaced, 2 pages.