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June 4, 2019
Objective: The objective of the semester project is to help you understanding the marketing planning process and examine and experience the complexities of creating a very small-scale marketing plan. Assume you are an entrepreneur in the beginning stages of determining the viability and marketability of a product you have conceptualized. For example, perhaps you have engineering experience and have created a technical product (an app for example) or one of […]
June 4, 2019
Pick a digital commerce company that you are highly “loyal” to. Discuss why you like the company and its digital marketing strategies. When answering this question, consider topics from textbook Ch 8 (Customer lifecycle communications and CRM) identified by you.
June 4, 2019
From a sustainable marketing perspective, practices that encourage reusing, recycling, and reducing materials may provide the answer. Yet the question remains as to whether consumers and marketers are using or are willing to adopt these practices. Write down everything they throw away in one week. (Note: The typical American generates 4.39 pounds of garbage a day.) Specify whether it was a durable product, nondurable product, promotional message/mailer, package, or some […]
June 4, 2019
Question 1 Correct 1.00 points out of 1.00 Flag question Question text While on a social networking site, you are suddenly faced with an ad in which a woman in a bikini is helping a fully clothed man polish his car. Applying what you know about social learning theory, the purpose of the woman’s presence is to: Select one: make the man look more masculine, so people will associate the advertised […]
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