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August 17, 2019
The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers, changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further, so now consumers can make purchases from almost anywhere, so long as they have […]
August 17, 2019
Determine your target audience, your brand’s position in the foreign market, and the changes that might be necessary to the product for it to work in Saudi Arabia. 3- address the regulatory obstacles that exist as you attempt to import the brand and product into the new country. 4- SOWT analysis 5 – conclusion and recommendation
August 17, 2019
You are the head of the marketing department and want a larger share of the market, how can this be accomplished? The Mission: Use a currently available product or service and then utilize the 4p’s in your describing the reintroduction or improvement made to enhance market share for your product/service in detail. You must detail at least one of the 4p’s and be sure to show the other three in […]
August 19, 2019
Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the subsequent marketing plan that you will compile. The company that you choose to submit a marketing plan […]
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