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January 11, 2021
The Kirin case data analysis can be done using Enginius and answer the following nine questions: KIRIN CASE BACKGROUND: The case describes the strategic situation facing Kirin brewery in Japan. You are challenged to come up with a product design (beer!) that will deliver the desired incremental volume, net of cannibalization of the current product. Also, because Kirin is a niche product, it probably does not appeal to everyone. Therefore, […]
January 11, 2021
Carefully read the “Case – DataXu: Selling Ad Tech” and respond to the following questions – Briefly describe programmatic buying and related concepts including ad exchange and real time bidding. What is the role of DSP, DMP, and SSP in the programmatic ecosystem (see Exhibit 1b)? This questions has two parts. 2 Identify the challenges associated with selling analytics products such as Market Pulse and Market Intelligent Center. What can […]
January 11, 2021
Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing […]
January 11, 2021
The simulation is Universal Rental Car V2 The questions below: 1.) How did you use available information to infer patterns in overall demand across the number? of periods of the game? How did it impact inventory decisions/capacity utilization? Please use information from Price History and Unit sales screens (please provide graphical and “view data” Screenshots) to support your answers. 2.) How would you characterize the behavior of each type of […]
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