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August 19, 2019
Discuss within your paper the importance of customer satisfaction, what are the most important aspects of what a customer looks for when determining which service to utilize over a competitor’s service. Discuss three aspects of the customer, showing their importance, and an effective strategy for ensuring customer satisfaction for each of the aspects chosen. All writing assignments must be presented in the APA style.
August 19, 2019
Read the attached article “Marketing Myopia” and discuss the overall theme of the article. Include your thoughts and perspective. What does it mean to be “myopic” as a business? How do businesses need to evolve and change in order to be successful? Provide examples of businesses that have failed due to not seeing the “big picture”?
August 19, 2019
Victoria city Canada -Think of local companies here in Greater Victoria who have chosen to enter the market utilizing a differentiation strategy. Explain why you think they chose such strategy and if they were successful on their choice.
August 19, 2019
Please provide a paper in APA style, 2-3 pages, no plagiarism, citation and references needed. This is a paper which is a continue of my project. Please review attached files (previous papers). Using the brand that you have been working with so far, consider how you might modify the brand architecture, brand hierarchy, or brand extensions to expand the brand. Explain how your strategies match with the brand image that […]