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August 14, 2019
Team assignment 2: each member of the team must read the attached 7-page article “Escaping the Marketing Morass” about the ” jobs-to-be-done” framework (championed by disruptive innovation expert Clayton Christensen for new product development). Each member of the team will select one different section from the article and write a brief report (no more than 1 page each) covering the following: . 1. explain what you learned from reading the […]
August 14, 2019
MKT-476 Integrated Marketing Communications W7 – Evaluating an IMC Program Throughout this course you have been presented with examples from Apple and other companies and how they have exploited the total integration of their brand from product design to branding, packaging, service, advertising, and online as well as brick and mortar marketing to achieve brand awareness dominance. Readings as well as videos each week have explored Apple and other brands […]
August 14, 2019
1. Clearly describe your product or service (images are encourage in this presentation) 2. Create a marketing plan which includes ALL elements discussed in this class such as: a. executive summary b. situation analysis c. target audience analysis d. marketing strategy (pricing, location, features, etc) e. marketing tactics f. financial projections g. strategy for monitoring the success of your marketing plan 3. What is your long term goal for this […]
August 14, 2019
Two Parts to this assignment: Part I: Answer the DQ in 50 words or more (be specific): What are some strategies that an American company could use to minimize negative reactions to their products in other countries where there are some anti-American feelings? Professor Note: Well… this should be a fun one given the events of the last year! In thinking about this however, try to step back and consider […]
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