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August 14, 2019

How do you build a company’s reputation and brand?

After reading the assigned chapter for this week (Covey pages 261-271, please respond to the following questions: How do you build a company’s reputation and brand? What are some examples of companies with very high reputation? What are examples of companies which lost their reputation as result of lost in trust?
August 14, 2019

What factors account for the considerable amount of attention corporate governance receives from several parties, including shareholder activists, business press writers, and academic scholars?

1. What is corporate governance? What factors account for the considerable amount of attention corporate governance receives from several parties, including shareholder activists, business press writers, and academic scholars? Why is governance necessary to control managers’ decisions? 2. What is meant by the statement that ownership is separated from managerial control in the corporation? Why does this separation exist?
August 14, 2019

Develop your media plan for your project

Now that you have a good idea of the different media that can be used in advertising, develop your media plan for your project. To be included in your assignment: A written rationale for the media strategy — explain the media choices. A brief definition of target audiences (the market element) and the priorities for weighting them. A brief explanation of the message and indicate which media types will be […]
August 14, 2019

Analyze a recent advertising campaign or advertisement from a brand

We discusses the roles of Advertising within the Promotion element of the marketing mix. For this assignment, in 200+ words, analyze a recent advertising campaign or advertisement from a brand that you thought was effective. Explain how the media selection, design, message and story elements contributed to what you view as the brand’s primary advertising objectives related to the campaign. Include mention of the target market you think the company […]
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