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August 15, 2019

Comparative Analysis of Two Print Advertisement

The purpose of this assignment is to do a comparative analysis of two print advertisements. You have been provided with 4 sets of advertisements for this purpose. You will choose one of these sets to work with. Choose the one that you think you will have the most to say about. In the end, the essay should make a judgment regarding the effectiveness of the ads, arguing on behalf of […]
August 15, 2019

Don’t Mess with the Queen of Social Media article review

Resource: The Practice of Public Relations, Ch. 10 Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion. Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant. Incorporate the principles of PR that you […]
August 15, 2019

Buying steps that consumers go through when making a purchase–the 5 step model

This week, we explore the buying steps that consumers go through when making a purchase–the 5 step model. You may remember this from MARK 110. For the discussion, lets add in a little humour. Watch the videos, 12 Weirdest things, (warning–there is some foul language) and 10 Bizarre Japanes inventions and then by the end of Wednesday, answer the following questions: “Pick one of the products and apply the 5 […]
August 15, 2019

Discuss the marketing strategy of Verizon Wireless

This will be with regards to: 1.Branding 2.Experiential Marketing-Customer Relations 3.Service Quality 4.Social Media & IT 5. Pricing and Cost Structure
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