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August 15, 2019
Each student will complete a marketing management portfolio on two companies. From various sources, students should identify companies facing current marketing issues. The issues could be a problem (e.g. falling sales, a company revising its marketing communications budget, new competition in a marketplace) or a report of marketing activity (launch of a new product, revised pricing strategy, new distribution channel etc). Possible sources for company issues include online resources, the […]
August 15, 2019
Assessment Brief: For a fashion retailer of your choice undertake an analysis of its current and potential store design and visual merchandising activity. Ensure that you make appropriate use of the relevant theory and industry sources to underpin your analysis. You should choose a retailer that you can access as store visits are a requirement of this task. Please note, for the purposes of this assessment, your retailer of choice […]
August 15, 2019
Throughout your reading this week you looked at how on-page and off-page optimization affect SEO and how to set up a strong campaign for both SEO and PPC. Tying both these interactive activities together is the need as is understanding how ethical practices can make or break your campaigns. An example would be keyword stuffing in SEO and the penalties you can pay for using these unfair practices (see additional […]
August 15, 2019
Create a list of at least three potential suppliers and describe what they would do for your company
For this assignment, create a 5-6 page paper that contains the following information:In 1-2 pages, create a list of at least three potential suppliers and describe what they would do for your company (preferably using real-life suppliers, but you may use fictitious names if you can\’t locate an existing company that supplies that material). In 1-2 pages, create a list of at least three potential channel partners and describe what […]
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