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Identify a product that is available in the U.S. that is not available in Saudi Arabia, but you believe may be successfully imported to Saudi Arabia.
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Determine your target audience, your brand’s position in the foreign market, and the changes that might be necessary to the product for it to work in Saudi Arabia. 3- address the regulatory obstacles that exist as you attempt to import the brand and product into the new country. 4- SOWT analysis 5 – conclusion and recommendation
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