You are the head of the marketing department and want a larger share of the market, how can this be accomplished? The Mission: Use a currently available product or service and then utilize the 4p’s in your describing the reintroduction or improvement made to enhance market share for your product/service in detail. You must detail at least one of the 4p’s and be sure to show the other three in support of your plan. Be specific and very detailed and you may use the book and at least two other references to support your opinion. You will have a total of three references that support your paper. You should be using marketing terminology to show the reader your grasp of the material and also be sure to proof read your work. Spelling and grammar count. The paper should be between three and five pages in length and follow APA, or MLA writing standard. It must be double spaced and 12pt standard font.