Part 1 Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You do not have to put together a marketing plan for this assignment Part 2 Please take the elements/components you have learned in this course (such as the SWOT, goals/objectives, etc.) and translate/apply them into how they would be carried out into the execution of a marketing strategy. Must be at least 4 pages in length not including the cover page and reference page. Must have at least 4 scholarly sources from google scholar included as well. Must be in APA 6th edition format. Please include an introduction with a strong thesis as well as a conclusion.