Step 1 Read the assigned excerpt from the article entitled “The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer AttitudePreview the document.” Step 2 Using the team’s brand and target customer segment, create a 2-3 page well-written essay that makes specific recommendations regarding the use of social media to influence attitudes and subsequent purchase intent. Be sure to incorporate lesson and/or text readings and especially the proven hypothesis/es of the accompanying reading. Your work regarding the attitudes of your target customer segment is important to the completion of this assignment. This is an individual assignment using the team brand and target customer segment.