Define personal selling. Then discuss the importance of personal selling from the point of view of customers and manufacturers. Do you think customers would think personal selling is important? Why? Do you think manufacturers would think personal selling is important? Why? Reading: Saylor Academy. (2012). The Power of Selling. Chapter #7: Prospecting and Qualifying: The Power to Identify Your Customers (Pages 283 – 325) Chapter #8: The Preapproach: The Power of Preparation (Pages 340 – 371) Read Proverbs 16:3 (ESV) “Commit your work to the Lord, and your plans will be established.”