After contemplating the verse provided in the Biblical Examine and discuss the difference between business and personal ethics. How do personal values and ethics come into play during the sales process? Saylor Academy. (2012). The Power of Selling. Chapter 4: Business Ethics: The Power of Doing the Right Thing (Pages 131-167) Read Micah 6:11 (ESV) “Shall I acquit the man with wicked scales and with a bag of deceitful weights?”