MKT-476 Integrated Marketing Communications W1 – IMC Goes to the Movies Two Parts to this assignment: Part I: Answer the DQ in 50 words or more (be specific): Jeff Bezos, the founder of Amazon.com said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Think about the brands that you admire. How do they align with what […]

Post a 260- to 350-word response to the following question as a New Message into the discussion area: • Some health care companies have a global footprint that spans across nations, languages, and cultures. As more areas of the world gain access to internet, there is a greater potential for your company’s message to be “miscommunicated” when marketing a product or service. What strategies can be employed to manage this? […]

References 1)http://www.magscholar.com/ajbr/ajbrv7n2/ajbr170035.pdf The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude 2)https://www.tandfonline.com/doi/abs/10.1080/19392397.2016.1218292 Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers 3)https://link.springer.com/article/10.1007/s11002-015-9363-0 From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness 4) https://books.google.ch/books?hl=en&lr=&id=a4wtDwAAQBAJ&oi=fnd&pg=PA81&dq=social+media+influencers+or+celebrity+endorsements+&ots=DQ2O-HtPEF&sig=sQKp6JankKdlIORnNH_0Lrm3–U#v=onepage&q=social%20media%20influencers%20or%20celebrity%20endorsements&f=false- Social media influencers and consumer engagement 5) https://vtechworks.lib.vt.edu/handle/10919/78221- Social Butterflies- How Social Media Influencers are the New Celebrity Endorsement Needed- Abstract, Introduction, Lit Review, Main Body, Conclusion, Ref.

This is the assignment 2 from the course STRATEGIC MARKETING. – Develop competitive strategies for positioning a firm in its chosen market or markets. – Assignment should not exceed more than 3000 words. – This assignment must be typed and properly referenced in APA 6th style, with supporting evidence. – The assignment should be presented using Times New Roman 12-point font with 1.5-line spacing. – Assignment should include a minimum […]