At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to one of the following topics:

1. marketing ethics
2. global marketing
3. social media as a marketing tool

Your research can consist of article reviews, internet research, etc. You must not violate Park University’s guidelines with respect to plagiarism.

Submission Format

• Your paper must follow APA format. Include a title page and a reference page. Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
• Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
• Submit your paper to Turnitin via Canvas. Instructions are located here: How to submit a Turnitin Assignment (Links to an external site.)Links to an external site..
• Ensure the originality of your paper. Your originality report from Turnitin should not be higher than 15%.

Textbook: Basic Marketing By: William Perreault, Jospeh Cannon and Jerome McCarthy