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Describe in detail the importance and role of marketing in an organization.
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COURSE MATERIALS:
Please read the following sections contained in the online textbook Boundless Business:
Marketing and the Customer Relationship
https://courses.lumenlearning.com/boundless-business/chapter/customer-relationships/
Marketing Communications
https://courses.lumenlearning.com/boundless-business/chapter/marketing-strategies/
ASSIGNMENT:
- Describe in detail the importance and role of marketing in an organization.
- What is the marketing mix? What are the four elements of the marketing mix?
Requirements:
Minimum Page Length – 1 full-page (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.
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