You are the owner of a tiny independent chain of coffeehouses rivalling head-to-head with Starbucks. The retail price your customers pay for caffeine is exactly exactly like Starbucks. The general price you pay for roasted coffees has increased by 25%. You know that you cannot absorb this increase and that you must pass it to your visitors. However, you are worried about the results of an open price increase. Discuss three alternate price-increase strategies that talk about these concerns.