Case studies are a great way to apply your new knowledge to a real world situation. This week you will read and interpret the P’kolino case study located in your textbook.

• Chapter Seven Case Study: P’kolino (pages 261 – 304).
• Case Study questions are on page 304.

Write a 2-3 page paper.

Address the following in your paper:

• Does the business plan tell a coherent and compelling story?
  • If not, what would you change?
• Does the plan capture all of the learning that Antonio and JB have accumulated?
  • If not, what would you change?
• What three questions do you think Antonio and JB need to answer through further planning before they launch the venture?
  • Give a thorough explanation of each
• What are the three strongest aspects of the plan?
  • Give a thorough explanation of each
• What areas need improvement?

Provide a summary/concluding paragraph