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Nestlé’s Core Strategy Paper
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Each student is to describe the core strategy (or business model) of a food or agribusiness firm of their choice. You may not choose a firm that we have covered in class (i.e. Benihana, Coca- Cola, PepsiCo, Lipman, Trader Joes, Meakin). Your description of the firm’s core strategy should include the following elements:
(1) Mission/Vision Statement and Strategic Objectives
(2) Customer Value/Competitive Advantage
(3) Strategic Initiative
(4) Strategic Scope
a. Product/Market Scope
b. Geographic Scope
c. Resource Development
(5) Innovation Strategy
(6) Industry Role
(7) Vertical Coordination
The paper is limited to 5 pages plus exhibits(i.e. tables, graphs, appendices). You must also include a one-page executive summary (not included in the 5-page limit).
And I have attached the full requirements file and two samples which you can use as references from instructor.
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