Setting Up Shop in Abu Dhabi

You were recently promoted to Executive Vice President of Overseas Corporate Sales at Ann Taylor, www.anntaylor.com, one of the leading women’s specialty retailers for fashionable clothing in the United States. You are thinking about selling and marketing your clothing in Abu Dubai located in Middle East region. In addition to setting up a brick-and-mortar storefront there, you also want to have a web presence to increase brand awareness and visibility to the surrounding regions. Submit an APA compliant. Which information would be useful to you about the country and the market for higher-end women’s clothes so you could make the most informed decision? Use the Internet to locate this information. 20 Which potential issues can you think of that the company will face in this new market? Locate and list the information on these issues. 20 How can your organization use IT to compete effectively by improving efficiency and products and services for this new business venture? 15 How would you define the forms and technical requirements for the website? 15 Describe the purpose, characteristics, and uses of intranets and extranets with your organization and how it will promote and support this new venture? 20 The report closely follows standard written English in grammar, spelling, and punctuation. Document correctly follows APA format with in-text citations and within the References page.