Find an advertisement of one of the competitors of your advertising campaigns. Analyze how the advertisement uses language and nonverbal symbols the structure and order of the message Your task is to apply concepts from chapters 7, 8 and 9 in order to explain how the company, as depicted in the advertisement, is attempting to portray itself. It is important to analyze how “your” competition is positioning itself in the market in order to determine the how and why of your companies campaign. Analyze the competition in the same way you have been applying concepts from the text to an analysis of your campaign. Apply a minimum of 2 concepts from each chapter. Three paragraphs. Paragraph 1 – Describe the advertisement. Paragraph 2 – describe the image the adv. illustrates, the brand, how the company is positioning itself in the market etc. How is the consumer being asked to engage in the adv.? Final paragraph – What problem/s does this create for your company/campaign. What obstacles/challenges must your campaign overcome if it is to keep its loyal base and build/gain additional market share? Choose an adv. from your campaign and briefly explain how the persuader is attempting to overcome and or address the challenge. This assignment helps you to gain a deeper understanding of the strategies and tactics employed in your campaign by analyzing what your competition is doing. As always spell and grammar check your work. 1.5 – double spaced. Bold concepts from the chapters.