https://www.seek.com.au/career-advice/how-to-tailor-your-cover-letter-to-the-job Deadline and Deliverable Being able to decipher the details of a job description ad can lead to a more targeted approach with the marketing of Y.O.U. Complete the following: Using a graphic design industry employment ad that you locate in a local publication, a job-search Web site, or acquire from some other resource, analyze the content of the ad according to the following guidelines: With the assistance of software such as Adobe Illustrator or Microsoft Word, diagram the ad to highlight important keywords and key phrases that reveal particular details about the type of person the employer is seeking. Include a scan of the ad in use, and devise a system for relating different keywords or key phrases in the ad to a brief interpretation you provide of each highlighted ad element. (Note: You may wish to follow the diagramming example referenced in the sidebar of this page as a guide for the work you will do for this assignment.) Next, below each keyword or key phrase description, add a statement that reflects your opportunity to apply the personal knowledge, experience, skills and talents you have to fulfill the needs or expectations you interpreted from the ad. And finally, below each reflection statement, propose one or more strategies you could use to introduce your knowledge, experience, skills and talents in that particular area to the prospective employer. Include any special notes to suggest a particular style of presentation that may be required. Now that you have thoroughly analyzed a job opportunity, the next step is to position yourself as the right person for the job through use of a well-written cover letter and an informative résumé. Complete the following items associated with this assignment: Develop, review and edit the first draft of a cover letter that could be used to introduce you to your prospective employer. Incorporate key words or phrases from the employment ad that will help position you as the right one for the job. Refer back to online lecture material from this week to guide you in the process. Include the following components: Paragraph One Explain why you are contacting the employer, including the position for which you are applying. Address a specific person by name (if possible). Paragraph Two Express interest in the job as well as the company itself. You may also mention how you learned about the position. Mention skills or qualifications that you possess that would be of particular interest to the company. Paragraph Three Explain what you want to have happen. Ask for a response or mention how you will follow up. Additional Your letter should be typed, well organized, and grammatically correct. Have someone proofread your letter before posting. Next, develop, review, and edit the first draft of a résumé that could be sent to this prospective employer. Refer back to online lecture material from this week to guide you in the process. Place résumé and cover letter in a template design that matches the look and feel of your Y.O.U. portfolio design to create unity across all of your personal marketing materials.